Psychology in Marketing

Oh hey there, thanks for joining me today! Having worked in marketing for a while, I’ve noticed that certain factors in your design elements evoke different psychological responses in your target audience – let’s check them out! Colour The psychology of colour is a well-documented phenomenon that’s even more apparent in the world of marketing.Continue reading “Psychology in Marketing”

10 Acts Of December Kindness

2020 has certainly been a year of great change. Whereas no one could deny it’s been an exceptionally difficult year, it’s also very much been a year of exceptional kindness, too. At the beginning of lockdown, the local news and social media feeds were flooded with good deeds – for example, neighbours collecting shopping, offeringContinue reading “10 Acts Of December Kindness”

Working From Home? I have some advice!

So it’s Lockdown 2.0, and many people are now working from home. It can be a tricky adjustment, especially when it comes to motivation and productivity. But, for some of us, it’s old hat. Freelancers tend to work wherever – on a trains, in bed, in a home office, whilst cooking – you name it,Continue reading “Working From Home? I have some advice!”